Three Friends. One Story. A Timeless Dream.

A trip to southern Egypt, surrounded by the timeless beauty of temples and sand-carved stories was the spark …

We are three friends , pharmacists by profession, but dreamers at heart. What bonded us wasn’t just our background in science, but a deep passion and curiosity for the wisdom of the past, especially the ancient Egyptian world of potions, rituals, and botanical formulations. Their creativity, their connection to nature, and the mystery behind their beauty practices fascinated us.

We often dreamed of creating something uniquely ours , formulations that captured the artistry and depth of ancient Egyptian traditions, brought to life with the precision and innovation of modern science. A brand that feels meaningful, enduring, and emotionally resonant

Then came the moment that changed everything.

On a trip to southern Egypt, surrounded by the timeless beauty of temples and sand-carved stories, we stumbled upon the legend of Izadora.